On the secondary market, flippers were asking - and getting - five times what they had paid in stores. Within a few weeks, nearly every bottle of Kentucky Owl had sold out. Plus, the man behind the brand, Dixon Dedman, didn’t even make the whiskey himself he bought barrels from other distilleries, then blended them. At the time, few bourbons commanded even $50 at retail. To skeptics, Kentucky Owl was proof that the whiskey trend had reached its Tulip Mania moment. Released exclusively within the state in tiny quantities and produced by the scion of an old Kentucky whiskey family, it had an undeniable mystique - and a price tag of $170. The American whiskey market was booming, and dozens of new bourbons were showing up each year. In September 2014, a bourbon brand called Kentucky Owl began to appear on liquor-store shelves around Louisville.
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